How EXPRESSO Transformed Their B2B Ecommerce with BigCommerce Integration

Stepping Up the Ecommerce Game

EXPRESSO’s legacy site ran on Pimcore for both PIM and storefront, but the team craved speed, flexibility, and a modern interface. They enlisted BigCommerce agency Blackbit to build a front-end that could evolve with market demands without compromising performance.

Identifying the Challenge

While Pimcore handled product data admirably, page updates were slow and required developer intervention. EXPRESSO needed custom banners, text modules, and galleries that marketing and sales teams could deploy instantly, reducing time to market.

Evaluating Platform Options

Blackbit evaluated Shopify, Shopware 6, and BigCommerce. Key criteria emerged: extensible APIs, robust B2B features, and predictable costs. BigCommerce Page Builder ticked every box, offering intuitive drag-and-drop design alongside native audience segmentation tools.

Building a Seamless Solution

The teams integrated Pimcore as the product information source while BigCommerce served the storefront. Open APIs made data synchronization effortless, ensuring regional catalogs stayed in lockstep with the PIM. Internal teams gained full control over page layouts and product listings.

Unleashing Product Customization

A highlight was the custom product configurator. Customers could choose tires, handles, and accessories with a click, see live previews, and upload logos or text for personalized printing. This on-the-fly editing drove deeper engagement and higher average order values.

Maintaining B2B Excellence

B2B clients still required tailored checkout flows, net terms, and specialized shipping options. BigCommerce’s audience segmentation and custom checkout scripts preserved these critical pathways, ensuring loyal corporate buyers enjoyed a frictionless experience.

Design and User Experience

Starting from the Cornerstone theme, Blackbit applied brand guidelines and leveraged Page Builder blocks to craft high-impact landing pages. EXPRESSO’s internal team now rolls out product launches in minutes, not days.

Measurable Results

Post-launch, EXPRESSO saw a 48% uptick in orders, a 26% boost in conversion rate, and 17% more site visits when comparing October 2022 to June 2023. Operations became smoother, and the budgeted timeline was met without surprises.

A Partnership for Growth

Since 2016, EXPRESSO and Blackbit have collaborated on technical and strategic initiatives. Weekly syncs ensure the platform evolves with customer needs, cementing a relationship focused on continuous improvement.