How Dermalogica Boosted Sales 119% with Shopify Plus Migration

Introduction

Dermalogica, a skin-health pioneer founded in 1986 by Jane Wurwand, ran its global online store on Salesforce Commerce Cloud for years. Heavy customisation and a monolithic codebase meant expensive upgrades, manual processes, and frequent regional errors—such as launching U.S. products on the U.K. site by mistake. Seeking flexibility, cost savings, and speed, the brand switched to Shopify Plus, completing the migration in just six weeks with Shopify’s team alongside.

Challenge

Salesforce Commerce Cloud wasn’t built for dozens of independent markets. Each locale needed autonomy—price lists, tax rules, product catalogs and localized content—yet the platform’s complexity kept Dermalogica locked into custom code. Upgrading to Salesforce’s latest release would have meant rebuilding every tweak. Meanwhile, merchandising tasks and promotions depended on developers, slowing campaigns and raising costs.

Solution

Shopify Plus offered a unified store with multi-currency, multi-country support out of the box. Local markets gained their own storefront views, pricing and content, yet leveraged a single inventory and checkout engine. Dermalogica retained historical data, avoiding migration loss. Shopify’s app ecosystem unlocked new capabilities: Retention X for post-purchase analytics, and Shopify Flow to automate sample recommendations based on conversion drivers. Daily trading tasks—editing pages, launching promos and CRM campaigns—shifted from tickets to hands-on editors.

Results

Within one month of launch, Dermalogica saw:

• 119% surge in sales
• 45% boost in conversion rate
• 12% uplift in average order value
• 44% faster site speed
• 43% more unique visitors and 14% lower bounce rate

Self-serve content editing shaved hours off promotional launches. Automated sample suggestions improved repeat purchase behavior. SEO enhancements, previously deprioritized, drove organic traffic gains. With Shopify, Dermalogica is now scaling its direct-to-consumer success into its B2B channels, ready to apply the same playbook points to professional orders.