How DECKED Used Shopify to Drive 62% YoY Growth and Boost DTC Sales

Switching to a Flexible Platform

In 2016, DECKED realized its WordPress site lacked the features needed to support both B2B dealers and direct-to-consumer shoppers. Complex checkout flows hurt trust, and search queries failed to return precise fitment results. DECKED needed a partner that could grow and adapt as quickly as its product line.

Tackling Key Challenges

Customers in the aftermarket auto space expect exact fitment details and multiple financing options at checkout. Complicated flows caused high abandonment, and dealers were hard to find online. With limited data insights, marketing campaigns lacked the targeting muscle to reach new prospects.

Deploying Search & Discovery

DECKED installed Shopify’s Search & Discovery app to improve long-tail queries and guide buyers to the right accessories. Custom filters and synonym groups turned vague searches into specific product pages. Within weeks, search-driven revenue rose by 4%.

Building Dealer Locator Integration

A custom dealer locator plugged into Shopify’s flexible APIs, matching customers to nearby showrooms that stock specific DECKED displays. Geographic and product availability data now flows back to the HQ, helping sales and inventory planning in real time.

Streamlining Checkout

Switching to Shopify’s one-page checkout made transactions quicker and more reliable. A post-add-to-cart customizer then suggests compatible accessories, achieving a 50% adoption rate. Adding Shop Pay Installments further drove conversion, accounting for 58% of DECKED’s GMV.

Unlocking Targeted Marketing

Early adoption of Shopify Audiences let DECKED build lookalike segments based on high-intent shopper data. Campaign reach expanded by 20 million impressions, cutting customer acquisition cost and filling demand gaps across all channels.

Results and Growth

Since the migration, DECKED averages 62% annual growth on DTC alone, stronger B2B relationships, and real-time analytics powering faster decisions. With a true omnichannel setup, the brand can serve campers, mechanics, and outdoor enthusiasts seamlessly from showroom to front porch.