Navigate through the case study sections
Late in 2020, an independent creator for the Farm Factory YouTube channel spotted a gap: farm life footage had high search demand but few solid videos. With permission from friends at a Dutch farm, they used a GoPro and phone to record tractors, barns, and cows over several days of an internship look.
Armed with a GoPro and an iPhone, the creator captured over 100 GB of raw clips. Scenes included milking cows, driving machinery, and barn interiors. Footage was uncut, authentic, and shot from multiple angles to keep viewers curious.
Back home, the clips were sorted by theme: tractors, stalls, animals. Using an old Zenbook laptop, the creator stitched together short videos under five minutes, which improved retention. Each clip focused on one element—driving, feeding, milking—to maintain a clear narrative.
From July 2021, a new video dropped every week. Titles were straightforward, descriptions included brief activity notes plus links to other clips. No fancy thumbnails—just honest scene previews. This consistent schedule built trust and regular watch patterns.
Instead of relying on metadata or tags, the channel used end screens and in-description links to guide viewers from one video to the next. That relinking tactic lifted total viewing hours and solidified ad earnings without chasing algorithm tricks.
By mid-2022, the channel hit 215K subscribers and crossed 100 million views (Shorts accounted for an extra 30 million). Ad revenue totaled $23,651. The creator confirmed the screenshot, in Russian, of the earnings inside YouTube Studio.
This experiment shows you don’t need a big budget or fancy editing suite to find a niche. A bit of farm footage, consistent uploads, and clever linking can build a profitable channel in under a year.
Subscribe to access the tools and technologies used in this case study.
Subscribe NowSubscribe to access the step-by-step replication guide for this case study.
Subscribe NowShare your success story with our community of entrepreneurs.
Discover other inspiring business success stories
Facing a legacy platform that faltered during peak traffic, Staples Canada needed a faster, more flexible commerce solut...
Staples Canada
Psycho Bunny used Shopify to rebrand from a small necktie wholesaler into a global lifestyle apparel retailer. By switch...
Psycho Bunny
Burrow, founded by Kabeer Chopra and Stephen Kuhl, reimagined sofa shopping with modular designs in a box. Confronted wi...
Burrow