How Contentpace’s Founders Hit Six Figures by Listening to Users

Introduction

Contentpace didn’t start as a polished tool. In 2020, Muntasir Rashid, Moin Uddin, and Mohiuddin Sarker Siam sat in separate homes in Dhaka, determined to help content creators spot the exact keywords and structure top-ranking articles. They built an MVP called Postpace, then shifted focus: instead of adding random features, they spent every week sifting through user feedback to zero in on real pain points.

Listening to Real Needs

Most startups rush feature checklists. Contentpace’s trio spent hours asking “why?” after every request. Users wanted competitor headline analysis. After deeper talks, the team saw a pattern: marketers needed an outline generator based on high-ranked content. That insight led to their Content Brief Builder, which became a top-used feature and helped them nail product-market fit.

Building in Public

When the pandemic hit, many paused. These founders doubled down, posting progress and roadblocks on Facebook and Product Hunt. By April 2024, they had 1,500 followers eagerly awaiting each update. They treated every release as a mini launch—over 50 times—refining the interface, adding integrations, and sharing revenue milestones: $146K in 188 days, $255K after one year.

Scaling and Acquisition

After winning a French Tech Ticket in 2016 to build Hektor Technology, the founders returned home and focused on Contentpace. By 2022 they’d hit $1.5M lifetime revenue and served 4,000 teams. As AI tools crowded the space, they listed Contentpace on Acquire.com. Within days they closed a deal with Content at Scale in June 2023, securing an acquisition and resources for the next chapter.

Next Moves

Post-sale, the team launched Wit Works, Promptmatic, and Liveware AI—an AI product studio aimed at making everyday workflows smarter. They see AI as a way to boost human creativity, not replace it.

Conclusion

More than code, success came from truly understanding user problems, sharing every step publicly, and iterating fast. For any SaaS founder, the lesson is clear: listen first, then build.