CeramicSpeed Scales B2B & B2C Sales with Shopify Plus

Bridging B2C and B2B on One Platform

CeramicSpeed had two distinct audiences—individual cyclists and wholesale partners—each with unique shopping habits. The legacy site relied on a fragile custom build and costly plug-ins. As SKU searches for manufacturers lagged and customer baskets stalled, the team knew it was time for a fresh approach.

Challenge

Their old system demanded constant upkeep and still failed stability tests. Consumer shoppers wanted terrain-based navigation, while bike shops and OEMs expected direct SKU lookup. Splitting budgets between upkeep and features meant neither group was ever truly satisfied, and growth stalled.

Solution

Switching toShopify Plusunlocked plug-and-play integrations. Out went expensive custom ESP links; in came a seamless Klaviyo integration for targeted email flows. Returning customers now save card details for frictionless checkouts, and the team is piloting subscription ordering for repeat parts. On the road, reps fire up the Shopify mobile app to place shop orders instantly, shaving time off every transaction.

Results

In eight months, average B2C order value climbed by 29% and conversion grew 33%. B2B reps now complete orders 5% faster, boosting wholesale satisfaction and repeat business. With a clear roadmap, CeramicSpeed keeps the site fresh and customers focused on performance, not glitches.

Global Reach

Today, CeramicSpeed ships to over 50 countries, serving pro teams, bike shops, and cycling enthusiasts without missing a beat. Their new site stands ready for the next wave of innovation.