Boosting Textile Sales: Tissus Lionel’s WooCommerce Success

Background

Tissus Lionel opened in 1990 with four shops at Paris’s Marché Saint-Pierre, serving both professional ateliers and sewing hobbyists. For two decades the team relied on word-of-mouth and in-store sales, backed by a simple HTML site launched in 2012 and an online catalog with phone-order checkout by 2016.

Challenges

By 2017, the brand needed a dynamic ecommerce platform able to handle thousands of unique fabric listings, offer tiered pricing, and tie into existing logistics and payment systems. The goal was a seamless experience for individual and business customers alike.

Platform Choice

After comparing several CMS options, the team picked WooCommerce for its customizability, active community, and extension ecosystem. Developer Julien Gerardin took the lead on a custom theme optimized for speed and mobile use, laying the groundwork to scale well beyond initial needs.

Implementation & Design

Gerardin built a layout that showcases large fabric swatches and supports advanced filters by material, color, and price. He used lazy loading for images and trimmed page weight, making sure load times stay under two seconds even on mobile.

User Features

Customers can save favorites to a wishlist, request free swatch samples, and track orders from preparation to delivery. One-click logins via Google or Facebook slash registration time. Site security relies on SSL and fraud-check plugins to protect high-volume B2B transactions.

Key Integrations

• Viva Wallet: multi-currency processing and unified online-in-store payments.
• PayPal: familiar global checkout option.
• Cubyn API: automated shipping labels and tracking across Europe.

Results

The revamped WooCommerce site debuted with 900 fabrics and now lists over 4,500 SKUs. The Viva Wallet integration cut one step from the checkout flow and increased conversions by over 2%. Other gains include a 30% jump in new registrations and zero reported payment issues since launch.

Business Growth

Tissus Lionel now works with Disneyland Paris, Lido de Paris, and Opéra National de Paris, shipping across France and select EU countries with Cubyn. Server response times is under 200ms and site admins can update products without touching code.

Future Outlook

Next steps include adding AI-driven fabric recommendations, a loyalty program, and expansion to new marketplaces. The modular WooCommerce core makes each new feature a flip of a switch, keeping development lean and fast.